The regiments in the supermarkets are the most competitive environment. Good design helps sales and gives competitive advantage.
Creating a package begins with an audit – we study the product, target audience and competitors.
We think through the shape, graphic design, materials and press specifications. A large team of creative and industrial designers as well as engineers and manufacturers are involved in this process. It is necessary to consider a number of factors – the packaging must be functional and meet standards.
We produce prototypes of the offered options, choosing the best, and then we put real customers to test. Thus, we estimate the package with real content in a real competitive environment.