Brand Book – is an elaborate system of standards and rules. Brand Book describes step by step the created brand concept and character, its essence, mission, unique vision and visual decision including specially selected fonts, colors and shapes.
The usage of the Brand Book is a part of corporate culture, brand itself and its various means of expression. Recognition of the company provides clear rules of brand identity, attribute permanence in different signages. High standards save time and money of the company.
Working on a guide to branding, we try to find a balance between standards and creative flexibility. It helps employees, designers and advertisers, serving the company, to solve specific marketing objectives of a brand, remaining faithful to the key standards of the brand.