The idea is a powerful tool, it is the basis of the trademark name, it grows and develops through different means of communication – logo, business cards, packaging, outdoor advertising and websites.
Good concept is addressed to the mind and soul; it affects customer’s sense perception, expressing the meaning and importance of the brand. It is easy to remember and recognize.
Working on the concept, we dip into the client’s business, we study the global strategy of the created brand, its positioning, mission, values and visual identity, analyze the conducted researches and available materials. Using this information and a competitive audit, we start looking for bright ideas. They must differentiate, be flexible and have a value. These concepts are tested on the target audience, choosing the one that is filled with a real sense for potential customers that he accepts and agrees. Developing the concept, we also care about the strategy of its practical start.